Producing great and unique content takes incredible content creators.
So what are content creators?
They are exactly what it sounds like; a person who creates content for your business. Whether that comes in the form of videography, social media, blog posts, etc., their number one goal is to take your ideas and translate it into appealing content that is valuable to your business. Ninety percent of marketing companies use content marketing as part of their strategic plan. There is a whole community of artists that are ready to tell the world how they should interact with brands.
Content creators are constantly evolving with the business. They understand the need to build brand awareness in an organic way. Today’s consumers are wary of traditional marketing ploys and are attracted to a creative and educative material. This is why inbound marketing is at the forefront of every good content creator’s mind. Inbound marketing is a technique using social media, compelling content, search engine optimization and branding to naturally draw customers to a business’s products and services. This creates a level of trust and therefore a long-term relationship with your ideal consumer.
A great content creator can be anything you want them to be. While you may have never heard their names, they are the driving force behind some of the biggest marketing campaigns. Like Ian Durkin, who is changing the way outdoor photography/videography is done and also curates Vimeo’s Staff Picks. He decides what the whole video community see’s day after day.
If you are looking for something thought-provoking and all about women empowerment, Nanette Burstein is your jam. She is an Academy Award-nominated documentarian, who is now famous for creating Always’ #LikeAGirl movement and Microsoft’s ‘Make What’s Next’ campaign.
Or if you want beautiful cinematography and a good cry, John X. Carey’s work with Apple and Dove is honestly just amazing. He perfectly melds human interest pieces into relatable stories that sell nothing but a feeling. These are the people who are shaping the future of marketing. Rather than consistently selling an item, they are selling an idea that leaves a lasting impression.
One good thing about this ever-changing world we live in is that the rules are constantly being rewritten. What we see today is going to be completely different tomorrow, but an emotion lasts forever. Like the great Don Draper said, “Success comes from standing out, not fitting in.”